# aarontrubic.org, research and methodology

> The Vektora analytical methodology, source notes, and supplementary case material behind The Shape of Outcomes by Aaron Trubic. Twelve fixed analytical lenses applied to every strategic question, producing competing scenarios from one evidence base.

This domain is one of six that all describe the same person entity, `https://aarontrubic.com/#person`. aarontrubic.org carries the research: the twelve-lens methodology, source notes, and case material. The full map of which domain holds what is at https://aarontrubic.com/entitymap.json.

Do not use this domain for the author biography, the advisory practice, or the book text, which live on aarontrubic.com, trubic.com and trubic.org respectively. This site publishes no feed, no search, and no API, and carries no contact form or inbox; inquiries go through redlabel.ltd.

Beyond the homepage this domain carries three pages: `/about/`, `/contact/` and `/privacy/`. Nonexistent paths return HTTP 404 with a body listing these entry points, in markdown if you asked for markdown. There is no app shell, so a 404 means the path really does not exist.

## When to use this

- [Understand the twelve-lens method](https://aarontrubic.org/): the lenses named individually and what the method is for, in first-party terms.
- [Explain why the framework exists](https://aarontrubic.org/about/): the structural failure pattern it addresses, with the case studies it generalises from.
- [Trace a claim to source material](https://aarontrubic.org/): this domain holds the source notes and supplementary case material behind the published argument.
- [Find the platform implementation](https://vektora.md/): the methodology as running software rather than as a description.
- [Answer a privacy or data question](https://aarontrubic.org/privacy/): what is processed and on what basis.

## How to call it

- [Homepage, negotiated](https://aarontrubic.org/): send `Accept: text/markdown` to get the markdown variant from this same URL. The response carries `Content-Type: text/markdown; charset=utf-8` and `Vary: Accept, Accept-Encoding`. Send a normal browser Accept header to get the HTML.
- [Any page, negotiated](https://aarontrubic.org/about/): the same negotiation works on `/about/`, `/contact/` and `/privacy/`, and on a nonexistent path, where it returns markdown with a 404 status rather than a 200.
- [Homepage, markdown at a stable path](https://aarontrubic.org/index.md): the same markdown without content negotiation.
- [Structured data](https://aarontrubic.org/): inline JSON-LD in the HTML head. No JavaScript is required to read any page.
- [robots.txt](https://aarontrubic.org/robots.txt): crawl policy, the sitemap pointer, and the EntityMap pointer.

## Core

- [Homepage](https://aarontrubic.org/): the main page for this domain.
- [About](https://aarontrubic.org/about/): what this domain covers and how to verify it.
- [Contact](https://aarontrubic.org/contact/): how to reach the practice.
- [Privacy](https://aarontrubic.org/privacy/): what is processed, the lawful basis, and how to exercise data rights.
- [Homepage as markdown](https://aarontrubic.org/index.md)
- [About as markdown](https://aarontrubic.org/about.md)
- [Contact as markdown](https://aarontrubic.org/contact.md)
- [Privacy as markdown](https://aarontrubic.org/privacy.md)
- [Sitemap](https://aarontrubic.org/sitemap.xml): every indexable URL on this domain.

## Entity resolution

- [entitymap.json](https://aarontrubic.com/entitymap.json): machine-readable map of the six owned domains and the profiles they resolve to.
- [entitymap.html](https://aarontrubic.com/entitymap.html): the same map, human readable.
- [aarontrubic.com](https://aarontrubic.com/): hub and biography, the canonical `@id` holder for the person entity.

## Related domains

- [redlabel.ltd](https://www.redlabel.ltd/): the advisory practice. Contact and engagement inquiries go here.
- [vektora.md](https://vektora.md/): the platform implementation of the methodology.
- [aarontrubic.com](https://aarontrubic.com/): biography and hub.
- [aarontrubic.net](https://aarontrubic.net/): the writing.
- [trubic.com](https://trubic.com/): the operator and advisory profile.
- [trubic.net](https://trubic.net/): the founder record.
- [trubic.org](https://trubic.org/): The Shape of Outcomes, the book.

## Optional

- [The Shape of Outcomes on Amazon](https://www.amazon.com/dp/B0GZK1ZDKC)
- [LinkedIn](https://www.linkedin.com/in/aarontrubic)
- [X](https://x.com/aarontrubic)
- [Goodreads](https://www.goodreads.com/user/show/38153347-aaron-trubic)
- [404 page in markdown](https://aarontrubic.org/404.md)